Stocks / AMZN
AMZN stock forecast
AMAZON COM INC · Consumer Cyclical · Internet Retail
The model's rating
Greatly Outperform
AMZN is rated Greatly Outperform as of September 29, 2026: its medium-term return forecast is in the top fifth of the stocks the model scores.
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AMZN is not among the 20 largest holdings published for 2026 Q3. See the portfolio
AMZN against the S&P 500
| Period | AMZN | S&P 500 (SPY) |
|---|---|---|
| 1 month | -4.1% | -0.3% |
| 3 months | +3.1% | +2.5% |
| Year to date | +7.9% | +12.7% |
| 1 year | +13.5% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $246.67 |
| Market cap | 2.66 Trillion |
| P/E (trailing 12 months) | 19.6 |
| P/S (trailing 12 months) | 3.4 |
| P/B (latest quarter) | 5.3 |
| Gross margin | 50.8% |
| Net profit margin | 17.4% |
| Return on equity | 30.5% |
| Beta | 1.4 |
As of July 31, 2026.
AMZN and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| TSLA | TESLA INC | 1.39 Trillion | Underperform | AMZN vs TSLA |
| HD | HOME DEPOT INC | 287.37 Billion | Outperform | AMZN vs HD |
| MCD | MCDONALDS CORP | 165.57 Billion | Underperform | AMZN vs MCD |
| TJX | TJX COMPANIES INC | 147.18 Billion | Underperform | |
| SBUX | STARBUCKS CORP | 108.79 Billion | Underperform | |
| LOW | LOWES COMPANIES INC | 105.06 Billion | Outperform |
Questions
What does the Upfront Investment model say about AMZN?
The model rates AMAZON COM INC (AMZN) "Greatly Outperform" as of September 29, 2026, which means its medium-term return forecast is in the top fifth of the stocks the model scores. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the AMZN rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is AMZN in the Upfront Investment model portfolio?
AMZN is not among the 20 largest holdings published for 2026 Q3.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.