Stocks / SBUX
SBUX stock forecast
STARBUCKS CORP · Consumer Cyclical · Restaurants
The model's rating
Underperform
SBUX is rated Underperform as of September 29, 2026: its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth.
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SBUX is not among the 20 largest holdings published for 2026 Q4. See the portfolio
SBUX against the S&P 500
| Period | SBUX | S&P 500 (SPY) |
|---|---|---|
| 1 month | -11.6% | -0.3% |
| 3 months | -8.6% | +2.5% |
| Year to date | +13.6% | +12.7% |
| 1 year | +13.9% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $93.96 |
| Market cap | 107.11 Billion |
| P/E (trailing 12 months) | 54.0 |
| P/S (trailing 12 months) | 2.8 |
| P/B (latest quarter) | -15.5 |
| Gross margin | 67.7% |
| Net profit margin | 5.2% |
| Return on equity | -24.3% |
| Beta | 0.5 |
As of July 29, 2026.
SBUX and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| MCD | MCDONALDS CORP | 163.42 Billion | Underperform | MCD vs SBUX |
| CMG | CHIPOTLE MEXICAN GRILL INC | 40.43 Billion | Outperform | SBUX vs CMG |
| YUM | YUM BRANDS INC | 37.21 Billion | Underperform | SBUX vs YUM |
| DRI | DARDEN RESTAURANTS INC | 22.05 Billion | Underperform | |
| DPZ | DOMINOS PIZZA INC | 9.91 Billion | Underperform |
Questions
What does the Upfront Investment model say about SBUX?
The model rates STARBUCKS CORP (SBUX) "Underperform" as of September 29, 2026, which means its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the SBUX rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is SBUX in the Upfront Investment model portfolio?
SBUX is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.