Stocks / ULTA
ULTA stock forecast
ULTA BEAUTY INC · Consumer Cyclical · Specialty Retail
The model's rating
Outperform
ULTA is rated Outperform as of September 29, 2026: its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth.
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ULTA is not among the 20 largest holdings published for 2026 Q4. See the portfolio
ULTA against the S&P 500
| Period | ULTA | S&P 500 (SPY) |
|---|---|---|
| 1 month | +1.7% | -0.3% |
| 3 months | +20.1% | +2.5% |
| Year to date | -9.7% | +12.7% |
| 1 year | -0.1% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $546.17 |
| Market cap | 23.35 Billion |
| P/E (trailing 12 months) | 19.8 |
| P/S (trailing 12 months) | 1.8 |
| P/B (latest quarter) | 8.7 |
| Gross margin | 39.3% |
| Net profit margin | 9.3% |
| Return on equity | 45.4% |
| Beta | 0.6 |
As of August 27, 2026.
ULTA and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| CASY | CASEYS GENERAL STORES INC | 22.49 Billion | Greatly Underperform | ULTA vs CASY |
| WSM | WILLIAMS SONOMA INC | 26.85 Billion | Outperform | WSM vs ULTA |
| BBY | BEST BUY CO INC | 18.51 Billion | Outperform | ULTA vs BBY |
| GPC | GENUINE PARTS CO | 17.33 Billion | Outperform | |
| TSCO | TRACTOR SUPPLY CO | 16.3 Billion | Outperform | |
| AZO | AUTOZONE INC | 46.2 Billion | Underperform | AZO vs ULTA |
Questions
What does the Upfront Investment model say about ULTA?
The model rates ULTA BEAUTY INC (ULTA) "Outperform" as of September 29, 2026, which means its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the ULTA rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is ULTA in the Upfront Investment model portfolio?
ULTA is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.