Stocks / PG
PG stock forecast
PROCTER & GAMBLE CO · Consumer Defensive · Household & Personal Products
The model's rating
Outperform
PG is rated Outperform as of September 29, 2026: its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth.
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PG is not among the 20 largest holdings published for 2026 Q4. See the portfolio
PG against the S&P 500
| Period | PG | S&P 500 (SPY) |
|---|---|---|
| 1 month | +0.1% | -0.3% |
| 3 months | -0.7% | +2.5% |
| Year to date | +3.6% | +12.7% |
| 1 year | -2.7% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $145.28 |
| Market cap | 337.69 Billion |
| P/E (trailing 12 months) | 21.5 |
| P/S (trailing 12 months) | 3.9 |
| P/B (latest quarter) | 6.4 |
| Gross margin | 50.2% |
| Net profit margin | 18.4% |
| Return on equity | 29.9% |
| Beta | -0.0 |
As of August 4, 2026.
PG and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| CL | COLGATE PALMOLIVE CO | 68.01 Billion | Outperform | PG vs CL |
| KVUE | KENVUE INC | 33.92 Billion | Outperform | PG vs KVUE |
| EL | ESTEE LAUDER COMPANIES INC | 33.56 Billion | Greatly Outperform | PG vs EL |
| KMB | KIMBERLY CLARK CORP | 32.4 Billion | Outperform | |
| CHD | CHURCH & DWIGHT CO INC | 22.35 Billion | Underperform | |
| CLX | CLOROX CO | 9.8 Billion | Underperform |
Questions
What does the Upfront Investment model say about PG?
The model rates PROCTER & GAMBLE CO (PG) "Outperform" as of September 29, 2026, which means its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the PG rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is PG in the Upfront Investment model portfolio?
PG is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.