Stocks / CLX
CLX stock forecast
CLOROX CO · Consumer Defensive · Household & Personal Products
The model's rating
Underperform
CLX is rated Underperform as of September 29, 2026: its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth.
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CLX is not among the 20 largest holdings published for 2026 Q4. See the portfolio
CLX against the S&P 500
| Period | CLX | S&P 500 (SPY) |
|---|---|---|
| 1 month | -17.1% | -0.3% |
| 3 months | -15.0% | +2.5% |
| Year to date | -16.7% | +12.7% |
| 1 year | -31.2% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $81.01 |
| Market cap | 9.8 Billion |
| P/E (trailing 12 months) | 16.8 |
| P/S (trailing 12 months) | 1.5 |
| P/B (latest quarter) | 141.3 |
| Gross margin | 42.3% |
| Net profit margin | 8.7% |
| Return on equity | -1,893.5% |
| Beta | 0.3 |
As of August 7, 2026.
CLX and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| CHD | CHURCH & DWIGHT CO INC | 22.35 Billion | Underperform | CHD vs CLX |
| KMB | KIMBERLY CLARK CORP | 32.4 Billion | Outperform | KMB vs CLX |
| EL | ESTEE LAUDER COMPANIES INC | 33.56 Billion | Greatly Outperform | EL vs CLX |
| KVUE | KENVUE INC | 33.92 Billion | Outperform | |
| CL | COLGATE PALMOLIVE CO | 68.01 Billion | Outperform | |
| PG | PROCTER & GAMBLE CO | 337.69 Billion | Outperform |
Questions
What does the Upfront Investment model say about CLX?
The model rates CLOROX CO (CLX) "Underperform" as of September 29, 2026, which means its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the CLX rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is CLX in the Upfront Investment model portfolio?
CLX is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.