Stocks / DG
DG stock forecast
DOLLAR GENERAL CORP · Consumer Defensive · Discount Stores
The model's rating
Outperform
DG is rated Outperform as of September 29, 2026: its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth.
Create a free account to compare any two stocks; the numeric score is part of Premium.
DG is not among the 20 largest holdings published for 2026 Q4. See the portfolio
DG against the S&P 500
| Period | DG | S&P 500 (SPY) |
|---|---|---|
| 1 month | -5.7% | -0.3% |
| 3 months | +4.3% | +2.5% |
| Year to date | -8.7% | +12.7% |
| 1 year | +18.1% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $119.58 |
| Market cap | 26.38 Billion |
| P/E (trailing 12 months) | 15.5 |
| P/S (trailing 12 months) | 0.6 |
| P/B (latest quarter) | 3.0 |
| Gross margin | 31.2% |
| Net profit margin | 3.9% |
| Return on equity | 19.6% |
| Beta | 0.6 |
As of August 27, 2026.
DG and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| DLTR | DOLLAR TREE INC | 21.39 Billion | Outperform | DG vs DLTR |
| TGT | TARGET CORP | 71.18 Billion | Greatly Outperform | TGT vs DG |
| COST | COSTCO WHOLESALE CORP | 403.72 Billion | Greatly Underperform | COST vs DG |
| WMT | WALMART INC | 824.47 Billion | Greatly Outperform | WMT vs DG |
Questions
What does the Upfront Investment model say about DG?
The model rates DOLLAR GENERAL CORP (DG) "Outperform" as of September 29, 2026, which means its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the DG rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is DG in the Upfront Investment model portfolio?
DG is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.