Stocks / ZBRA

ZBRA stock forecast

ZEBRA TECHNOLOGIES CORP · Technology · Communication Equipment

The model's rating

Greatly Outperform

ZBRA is rated Greatly Outperform as of September 29, 2026: its medium-term return forecast is in the top fifth of the stocks the model scores.

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ZBRA is not among the 20 largest holdings published for 2026 Q4. See the portfolio

ZBRA against the S&P 500

PeriodZBRAS&P 500 (SPY)
1 month+5.6%-0.3%
3 months+39.4%+2.5%
Year to date+53.7%+12.7%
1 year+25.6%+15.7%

Total return, dividends included.

Key numbers

Price$373.31
Market cap17.66 Billion
P/E (trailing 12 months)33.9
P/S (trailing 12 months)3.0
P/B (latest quarter)5.1
Gross margin49.6%
Net profit margin9.2%
Return on equity15.1%
Beta1.8

As of August 4, 2026.

ZBRA and its closest peers

StockCompanyMarket capModel rating
CIEN CIENA CORP 49.89 Billion Greatly Underperform CIEN vs ZBRA
MSI MOTOROLA SOLUTIONS INC 73.81 Billion Greatly Underperform MSI vs ZBRA
HPE HEWLETT PACKARD ENTERPRISE CO 84.81 Billion Greatly Outperform HPE vs ZBRA
LITE LUMENTUM HOLDINGS INC 87.12 Billion Greatly Underperform
CSCO CISCO SYSTEMS INC 424.34 Billion Greatly Outperform
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Questions

What does the Upfront Investment model say about ZBRA?

The model rates ZEBRA TECHNOLOGIES CORP (ZBRA) "Greatly Outperform" as of September 29, 2026, which means its medium-term return forecast is in the top fifth of the stocks the model scores. The rating is a statistical forecast, not a recommendation to buy or sell.

How is the ZBRA rating produced?

A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.

Is ZBRA in the Upfront Investment model portfolio?

ZBRA is not among the 20 largest holdings published for 2026 Q4.

The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.