Stocks / ROL
ROL stock forecast
ROLLINS INC · Consumer Cyclical · Personal Services
The model's rating
Underperform
ROL is rated Underperform as of September 29, 2026: its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth.
Create a free account to compare any two stocks; the numeric score is part of Premium.
ROL is not among the 20 largest holdings published for 2026 Q4. See the portfolio
ROL against the S&P 500
| Period | ROL | S&P 500 (SPY) |
|---|---|---|
| 1 month | -16.5% | -0.3% |
| 3 months | -28.2% | +2.5% |
| Year to date | -49.2% | +12.7% |
| 1 year | -48.0% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $30.12 |
| Market cap | 14.49 Billion |
| P/E (trailing 12 months) | 27.4 |
| P/S (trailing 12 months) | 3.7 |
| P/B (latest quarter) | 13.3 |
| Gross margin | 52.4% |
| Net profit margin | 13.6% |
| Return on equity | 37.2% |
| Beta | 0.1 |
As of July 23, 2026.
ROL and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| BALL | BALL CORP | 14.83 Billion | Greatly Outperform | BALL vs ROL |
| AVY | AVERY DENNISON CORP | 12.93 Billion | Underperform | ROL vs AVY |
| TSCO | TRACTOR SUPPLY CO | 16.3 Billion | Outperform | TSCO vs ROL |
| NVR | NVR INC | 16.4 Billion | Underperform | |
| HAS | HASBRO INC | 12.37 Billion | Outperform | ROL vs HAS |
| GPC | GENUINE PARTS CO | 17.33 Billion | Outperform |
Questions
What does the Upfront Investment model say about ROL?
The model rates ROLLINS INC (ROL) "Underperform" as of September 29, 2026, which means its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the ROL rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is ROL in the Upfront Investment model portfolio?
ROL is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.