Stocks / NOW
NOW stock forecast
SERVICENOW INC · Technology · Software - Application
The model's rating
Greatly Outperform
NOW is rated Greatly Outperform as of September 29, 2026: its medium-term return forecast is in the top fifth of the stocks the model scores.
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In the model portfolio. NOW is holding #14 for 2026 Q3, at 2.4% of the book. See the portfolio
NOW against the S&P 500
| Period | NOW | S&P 500 (SPY) |
|---|---|---|
| 1 month | -9.4% | -0.3% |
| 3 months | +26.7% | +2.5% |
| Year to date | -12.5% | +12.7% |
| 1 year | -27.2% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $129.94 |
| Market cap | 134.36 Billion |
| P/E (trailing 12 months) | 80.5 |
| P/S (trailing 12 months) | 9.1 |
| P/B (latest quarter) | 7.6 |
| Gross margin | 74.8% |
| Net profit margin | 11.3% |
| Return on equity | 13.8% |
| Beta | 0.7 |
As of July 23, 2026.
NOW and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| UBER | UBER TECHNOLOGIES INC | 141.67 Billion | Outperform | UBER vs NOW |
| APP | APPLOVIN CORP | 102.29 Billion | Outperform | NOW vs APP |
| DDOG | DATADOG INC | 96.43 Billion | Underperform | NOW vs DDOG |
| CDNS | CADENCE DESIGN SYSTEMS INC | 89.27 Billion | Greatly Underperform | |
| CRM | SALESFORCE INC | 185.43 Billion | Greatly Outperform | CRM vs NOW |
| INTU | INTUIT INC | 71.63 Billion | Greatly Outperform |
Questions
What does the Upfront Investment model say about NOW?
The model rates SERVICENOW INC (NOW) "Greatly Outperform" as of September 29, 2026, which means its medium-term return forecast is in the top fifth of the stocks the model scores. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the NOW rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is NOW in the Upfront Investment model portfolio?
Yes. NOW is holding number 14 in the 2026 Q3 model portfolio, at 2.4% of the book.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.