Stocks / HSY
HSY stock forecast
HERSHEY CO · Consumer Defensive · Confectioners
The model's rating
Underperform
HSY is rated Underperform as of September 29, 2026: its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth.
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HSY is not among the 20 largest holdings published for 2026 Q4. See the portfolio
HSY against the S&P 500
| Period | HSY | S&P 500 (SPY) |
|---|---|---|
| 1 month | -10.6% | -0.3% |
| 3 months | -11.1% | +2.5% |
| Year to date | -11.4% | +12.7% |
| 1 year | -13.2% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $157.61 |
| Market cap | 31.67 Billion |
| P/E (trailing 12 months) | 21.0 |
| P/S (trailing 12 months) | 2.6 |
| P/B (latest quarter) | 7.8 |
| Gross margin | 38.4% |
| Net profit margin | 12.2% |
| Return on equity | 32.2% |
| Beta | -0.2 |
As of July 30, 2026.
HSY and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| KMB | KIMBERLY CLARK CORP | 32.4 Billion | Outperform | KMB vs HSY |
| EL | ESTEE LAUDER COMPANIES INC | 33.56 Billion | Greatly Outperform | EL vs HSY |
| KVUE | KENVUE INC | 33.92 Billion | Outperform | KVUE vs HSY |
| KR | KROGER CO | 34.62 Billion | Outperform | |
| KHC | KRAFT HEINZ CO | 26.94 Billion | Greatly Underperform | |
| DG | DOLLAR GENERAL CORP | 26.38 Billion | Outperform |
Questions
What does the Upfront Investment model say about HSY?
The model rates HERSHEY CO (HSY) "Underperform" as of September 29, 2026, which means its medium-term return forecast is below the middle of the stocks the model scores, but above the bottom fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the HSY rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is HSY in the Upfront Investment model portfolio?
HSY is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.