Stocks / GOOG
GOOG stock forecast
ALPHABET INC · Communication Services · Internet Content & Information
The model's rating
Greatly Outperform
GOOG is rated Greatly Outperform as of September 29, 2026: its medium-term return forecast is in the top fifth of the stocks the model scores.
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GOOG is not among the 20 largest holdings published for 2026 Q4. See the portfolio
GOOG against the S&P 500
| Period | GOOG | S&P 500 (SPY) |
|---|---|---|
| 1 month | +1.7% | -0.3% |
| 3 months | -4.7% | +2.5% |
| Year to date | +8.8% | +12.7% |
| 1 year | +40.3% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $340.74 |
| Market cap | 4.17 Trillion |
| P/E (trailing 12 months) | 16.9 |
| P/S (trailing 12 months) | 9.3 |
| P/B (latest quarter) | 6.1 |
| Gross margin | 60.9% |
| Net profit margin | 54.8% |
| Return on equity | 50.8% |
| Beta | 1.3 |
As of July 23, 2026.
GOOG and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| META | META PLATFORMS INC | 1.85 Trillion | Outperform | GOOG vs META |
| DASH | DOORDASH INC | 79.53 Billion | Outperform | GOOG vs DASH |
| RDDT | REDDIT INC | 27.4 Billion | Outperform | GOOG vs RDDT |
Questions
What does the Upfront Investment model say about GOOG?
The model rates ALPHABET INC (GOOG) "Greatly Outperform" as of September 29, 2026, which means its medium-term return forecast is in the top fifth of the stocks the model scores. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the GOOG rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is GOOG in the Upfront Investment model portfolio?
GOOG is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.