Stocks / BKNG
BKNG stock forecast
BOOKING HOLDINGS INC · Industrials · Travel Services
The model's rating
Outperform
BKNG is rated Outperform as of September 29, 2026: its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth.
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BKNG is not among the 20 largest holdings published for 2026 Q4. See the portfolio
BKNG against the S&P 500
| Period | BKNG | S&P 500 (SPY) |
|---|---|---|
| 1 month | -18.0% | -0.3% |
| 3 months | -10.6% | +2.5% |
| Year to date | -23.4% | +12.7% |
| 1 year | -23.9% | +15.7% |
Total return, dividends included.
Key numbers
| Price | $162.91 |
| Market cap | 122.41 Billion |
| P/E (trailing 12 months) | 17.9 |
| P/S (trailing 12 months) | 4.3 |
| P/B (latest quarter) | -13.5 |
| Gross margin | 100.0% |
| Net profit margin | 25.5% |
| Return on equity | -96.7% |
| Beta | 0.9 |
As of August 4, 2026.
BKNG and its closest peers
| Stock | Company | Market cap | Model rating | |
|---|---|---|---|---|
| ABNB | AIRBNB INC | 96.19 Billion | Greatly Outperform | BKNG vs ABNB |
| RCL | ROYAL CARIBBEAN CRUISES LTD | 71.1 Billion | Greatly Underperform | BKNG vs RCL |
| CCL | CARNIVAL CORP LTD | 33.0 Billion | Underperform | BKNG vs CCL |
| EXPE | EXPEDIA GROUP INC | 31.61 Billion | Greatly Outperform | |
| NCLH | NORWEGIAN CRUISE LINE HOLDINGS LTD | 6.73 Billion | Underperform |
Questions
What does the Upfront Investment model say about BKNG?
The model rates BOOKING HOLDINGS INC (BKNG) "Outperform" as of September 29, 2026, which means its medium-term return forecast is above the middle of the stocks the model scores, but outside the top fifth. The rating is a statistical forecast, not a recommendation to buy or sell.
How is the BKNG rating produced?
A machine-learning model forecasts each stock's return over the coming months and ranks the forecasts against each other. The label says where this stock's forecast falls in that ranking. It is refreshed whenever the model's data updates, normally every trading day.
Is BKNG in the Upfront Investment model portfolio?
BKNG is not among the 20 largest holdings published for 2026 Q4.
The rating is the output of a statistical model and can be wrong. It is not investment advice and takes no account of your circumstances. Past performance does not guarantee future results.